We are looking for a talented and enthusiastic Social Media Executive to manage and enhance our social media presence across various platforms. The ideal candidate will have experience in creating engaging content, managing social media campaigns, and increasing brand awareness to drive traffic and sales for our online store.
Key Responsibilities:
Social Media Management:
Create, curate, and manage content across multiple social media platforms (Facebook, Instagram, Twitter, Pinterest, TikTok, etc.)
Develop and execute social media strategies to increase brand visibility, engagement, and conversions.
Plan, create, and schedule posts, ensuring content is aligned with the brand’s voice and tone.
Monitor social media trends and adapt content strategies accordingly.
Community Engagement:
Respond to customer inquiries, comments, and messages promptly on all platforms.
Foster engagement by interacting with followers, addressing customer concerns, and generating discussions.
Collaborate with influencers, bloggers, and brand ambassadors to expand brand reach.
Campaign Management:
Design and implement social media campaigns, promotions, and contests to boost engagement and drive sales.
Analyze campaign performance using social media analytics tools and adjust strategies for optimal results.
Collaborate with the marketing and design team to create visually appealing and effective campaigns.
Content Creation:
Produce creative and on-brand content, including graphics, videos, and copy, that resonates with the target audience.
Ensure content aligns with the company’s product offerings and seasonal promotions.
Work closely with the photography and design teams to develop high-quality visuals for posts and ads.
Analytics and Reporting:
Track key social media metrics such as engagement, reach, conversions, and ROI.
Prepare regular reports on social media performance, providing insights and recommendations for future campaigns.
Use data to refine and optimize social media strategies.
Collaboration:
Coordinate with the e-commerce team to align social media efforts with ongoing product launches and sales events.
Work with the customer support team to handle any service-related inquiries or issues on social platforms.
Stay Current:
Keep up to date with the latest social media trends, best practices, and platform updates.
Identify new opportunities for growth and innovative ways to engage the online community.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience (2-3 years) in social media management, preferably within e-commerce or retail.
Strong knowledge of major social media platforms (Facebook, Instagram, TikTok, Pinterest, etc.) and content creation tools.
Experience with social media advertising, including Facebook Ads and Instagram Ads.
Excellent writing, communication, and interpersonal skills.
Creativity, attention to detail, and ability to generate new ideas for content.
Knowledge of analytics tools (Google Analytics, Facebook Insights, etc.) to track performance and derive actionable insights.
Ability to work in a fast-paced environment and manage multiple projects.
Preferred Skills:
Experience in influencer marketing.
Knowledge of SEO and its impact on social media strategies.
Graphic design or video editing skills are a plus.
Familiarity with e-commerce platforms and tools.
Why Join Us:
Be part of an innovative and dynamic e-commerce team.
Opportunity for professional growth and development.
Collaborative work environment.
Competitive salary and benefits package.
How to Apply: Please submit your resume, portfolio (if applicable), and a cover letter detailing your experience and why you would be a great fit for this role to
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Feel free to adjust details based on your company's specific needs or the responsibilities associated with your e-commerce portal.
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